Plain English. No jargon. Exactly what we do and why it matters for your bar obligations and your clients' inboxes.
ABA Model Rule 7.3 prohibits lawyers from soliciting professional employment from prospective clients by direct contact when a significant motive is pecuniary gain. However, this rule does not apply to communications with existing or former clients.
TortDrip is explicitly designed as a client re-engagement tool. The contacts in your list are people who have already retained your firm — they are not prospective clients, they are your clients. Reaching out to inform an existing client that they may have a legal claim arising from something they experienced is well within the scope of the existing attorney-client relationship.
Cold outreach to strangers to solicit legal business = prohibited solicitation. Contacting your own past or current clients about a matter that may affect them = attorney-client communication. TortDrip only operates on the second category. Every firm that signs up must certify at upload that their list consists solely of existing or former clients.
State bar rules vary. Some states have additional requirements for written communications to clients. You are responsible for compliance with your state's specific rules. TortDrip provides the infrastructure — you are the attorney of record and the communicating party on every email.
The CAN-SPAM Act (15 U.S.C. § 7704) requires that every commercial email include a valid physical postal address for the sender. This is not optional — violating it carries fines up to $50,120 per email.
TortDrip automatically pulls your firm's address from your account settings and inserts it into the header and footer of every single email that goes out. You'll never send a non-compliant email by accident.
Enter your firm's physical street address in Settings. That's it. We handle the rest on every send.
CAN-SPAM requires that every commercial email give recipients a clear way to opt out of future emails, and that opt-out requests be honored within 10 business days. TortDrip goes further — unsubscribes take effect instantly.
Every email we send includes a clearly labeled unsubscribe link in the footer. When a contact clicks it, they are immediately added to your suppression list. We never email them again — from any campaign, across any tort track — unless you explicitly re-add them.
They're added to your suppression list instantly. All active drip enrollments for that contact are stopped. They will not receive emails from any future uploads of your list either — the suppression is permanent unless manually removed by you.
Sending emails to invalid addresses (hard bounces) or continuing to email people who mark you as spam damages your sender reputation and can get your sending domain blacklisted. TortDrip monitors every send and handles this automatically.
Hard bounces (invalid email address, domain doesn't exist) — the contact is suppressed immediately after the first bounce. We never attempt delivery again.
Spam complaints — if a recipient marks an email as spam, we receive a complaint notification from the email provider via webhook. That contact is suppressed instantly. This protects your domain reputation and keeps your campaigns out of spam folders.
Your firm's name and reply-to address are on every email. A poor sender reputation reflects on your firm. TortDrip's automatic suppression keeps your list clean and your deliverability high — meaning more of your emails actually reach inboxes.
Many legal marketing platforms send emails that say "Sent via [Platform Name]" or come from a generic domain like noreply@marketing-platform.com. That immediately signals to recipients — and spam filters — that this is mass marketing.
TortDrip sends every email as: [Your Firm Name] <noreply@tortdrip.com> with your reply-to address set to your intake team's email. Your firm's name is the first thing the recipient sees. Replies come directly to you. TortDrip is never mentioned anywhere in the email.
From: Smith Personal Injury Law
Reply-To: intake@smithlaw.com
Subject: A message from Smith Law about your situation
Your client has no reason to think this came from anyone other than your firm.
Enterprise accounts can configure custom sending domains (e.g. noreply@yourfirm.com). Contact us to set this up.
Contact Jacob Malherbe directly at jacob@masstortadagency.com. TortDrip is built by attorneys for attorneys — compliance is not an afterthought.