You hand us your client list. Before anything sends, here is exactly what happens, what your clients see, and what your firm looks like through their eyes. Every word of this is a promise — and we build the system to keep it.
Every client on your list receives awareness emails — not because we know they have a claim, but because they might know someone who does. A 55-year-old client who gets a social media addiction email may not use TikTok. But her teenage granddaughter does. She forwards the email. The granddaughter clicks, fills out the intake, and qualifies. TortDrip treats every person on your list as a potential messenger, not just a potential claimant.
If they unsubscribe at any point, they are removed from all sequences immediately. One click. Done. They never hear from TortDrip again on behalf of your firm.
The emails are written to inform first. Before any mention of a potential claim, the reader gets real context — what the research shows, what is happening in litigation, who is typically affected. The legal angle comes second. The ask comes last: “This might apply to you or someone you know.”
The goal is that a client who has zero personal connection to a tort reads it and thinks: “I should send this to my daughter.” That is the whole mechanism. Your existing clients are the distribution network. Every email asks them to forward it to anyone in their life who might be affected.
Hi Sarah,
Recent research has raised serious questions about the impact of Instagram and TikTok on teenage mental health. Courts across the country are now examining whether the companies that built these platforms knew about the harm and hid it.
This may apply to you directly, or it may be something worth passing along to a family member — a daughter, a grandchild, a neighbor — who has a teenager who spent a lot of time on these apps and wasn't quite the same afterward.
Referrals are the highest-value revenue stream in plaintiff law. A referred client comes in pre-trusting and costs nothing to acquire. But here's the key insight: not every email recipient is the plaintiff. A 60-year-old grandmother getting a social media addiction email probably isn't going to sign a retainer — but she might forward it to her daughter who has a teenager who struggled with Instagram. TortDrip bakes that share/forward ask into every email, naturally.
Over 18 months, a firm with 5,000 clients sending one broadcast per month generates 90,000 referral asks — most of which cost nothing. Even a 0.1% referral rate is 90 new client introductions a year from people who already trust you.
Your clients never see TortDrip. They never see "powered by," "sent via," or any third-party branding. Every email arrives from your firm's name. Every reply goes to your email address. The intake form carries your firm's name. The retainer has your firm's letterhead.
From the client's perspective, this is simply their attorney being proactive, staying in touch, and looking out for their interests. That is exactly what it is.
We'll send you a sample 5-email drip sequence for any tort track — exactly what your clients would receive — so you can judge it yourself before uploading a single contact.
REQUEST A SAMPLE SEQUENCE →